Nike could also tease future products or allow kids to co-create items.Īs the metaverse has come to the forefront, companies like Nike see the value in its ability to connect with a new generation of athletes and get them to fall in love with the brand, which can eventually translate into real-world sales. Items could be modeled after real-life Nike products being offered or from past launches. Users will also be able to enter a digital showroom to dress their avatar in everything Nike and check out the company's latest product offerings. For example, you can move your body in a jumping motion and it will translate in the virtual world to enhance the experience. People with accelerometers in their mobile devices will be able to use real-world movements to power their online play.
Nike said it will continue to update the virtual world to include athlete and product integration. Examples may include a soccer event during the World Cup or a flag football game during the Super Bowl. The company eventually plans to integrate in-play moments that emulate global sporting events. The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to "The Floor Is Lava." It's modeled after the company's real-life headquarters. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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