
I’ve never been interested in making lots of money – I like creating things. I also agreed to donate any proceeds from my investment in Sierra Madre to a charitable organisation and I am looking forward to seeing how they can work with Virgin Unite to further this mission. Similarly, Sierra Madre Research donates a portion of its proceeds to help increase access to clean water.

Locker Board donates $1 from each board sold to the Tony Hawk Foundation, which seeks to enrich the lives of youths through skateboarding. Locker Board and Sierra Madre are also purpose-focused businesses, which is well aligned with how my Virgin businesses operate. We jump in where we feel people aren’t doing it very well and try and do it better. My dream as a kid was to get out in the world and change it for the better, and that’s what Virgin is all about. These hammocks even have thermal insulation to keep you warm and easily fold down into your backpack – perfect for the cold British countryside. I’m a huge lover of the great outdoors so it really appealed to me to be able to pitch up anywhere. My favourite Sierra Madre product is a lightweight hammock that you can take camping. I see a lot of myself in Carson – I began dabbling in business from a very young age – although I have to say I think his idea is much more solid than my childhood plans to breed budgies or grow Christmas trees.Īnother idea I went for is Sierra Madre Research, an outdoor gear and equipment company led by husband and wife team Richard and Julie Rhett. It’s great to see the spark to want to solve a problem and make that into a business that can improve the lives of the people around you from such a young entrepreneur. Carson and his family currently collect the recycled skateboard decks and chop, saw, drill, and paint them all in their garden, although with all of the new orders they have enlisted some manufacturing help.

One idea I invested in is Locker Board, where a 12-year-old entrepreneur named Carson designs and produces upcycled skateboards that fit into backpacks and lockers. I can’t wait to see how my investments play out. I was lucky to get a word in! I got my sea legs after a while, and felt like a true shark after I made my first offer. Each pitch brought more excitement and my fellow sharks were in fine fighting form. It was inspiring to learn about so many different companies, with entrepreneurs from all backgrounds, industries, and ages.
